We exclusively interviewed Tous l’eau perfumist Nathalie Lorson.
What was your inspiration for Tous l’eau de Parfum?
I aimed to create a perfume which would transmit joy and happiness as well as an elegant femininity. That is why I worked on a contrast between the radiance and freshness of some citrus notes and the elegance and intimacy of a floral heart.
In the early years of your career, there weren’t many women in the perfume industry, how did you manage to get in this competitive business?
I studied perfumery at Roure where I learnt the real profession of fragrance creation and gained in depth knowledge of raw materials, a technical know-how with a vision of the market. I have always been driven by the passion of scents. I was definitely convinced of my choice to become a perfumer and I always steered my course. This helped me to overpass more difficult moments.
When creating a new fragrance, do you follow trends in the perfume industry or do you follow your own instincts?
I am more driven by my client’s inspirations, than trends. I listen to him, his ideas and his words. I try to understand, not only the perfume that he wants me to create, but also the brand values, his history. I usually start with an inspiration that I express with a selective choice of raw materials. I create a perfume both with my noose and my brain, and the way I feel it.
Do you have any ambitions for your work?
To create entice fragrances that give joy and happiness to many consumers. I am thrilled at the idea of “touching another” with my creations
What are some of the aromas that remind you of happiness and joy?
The sparkling freshness of bergamot, or a regressive red fruit scent from my childhood.
Tous l’eau is the return to the joy of simplicity and the delight of special moments, what do you like to do when you have a moment for yourself?
I like reading, travelling, sharing important moments with my relatives.